She credits this to the various business systems, such as marketing and lead nurture systems, the coaching program gave her. And more importantly, to how it taught her how to actually run a business.

“When I first opened, all I knew was how to be a trainer,” she said.

As a result, pre-Business Accelerator, Moorehead admits she wasn’t paying attention to any business metrics at all.

“I wasn’t running numbers. I wasn’t doing anything, so it taught me the basic fundamentals of running a business,” she added.

In short, the Business Accelerator “opened my eyes” to another way of running a gym, said Moorehead, who has been in the industry for 13 years. 

“The semi-private model: I never would have thought to implement that model,” she said.

But when she did implement it, everything improved, including more than doubling her revenue and helping her finally become profitable. 

Once joining the Business Accelerator, Moorehead turned to ProFit’s CLA to help nurture and track leads coming in, leads that started flowing in faster than ever thanks to turning on ProFit’s digital advertising. 

“This reason I had the most growth was them educating me on automations and marketing. I was doing none of that before I met them,” she said. 

The automated lead nurture was something Moorehead was admittedly apprehensive about at first, as she wasn’t sure how automated communication could sound authentic.

“My big thing is being extremely authentic and being who we are…and it did seem like it [might be] inauthentic, so I kind of felt like it wasn’t going to work,” she said.

But Moorehead trusted ProFit’s Business Mentorship Coaches Tim Lyons and Randy Angsten and took a risk, and within a couple months, she was generating more leads and foot traffic than she ever had before.

The result: Moorhead has 102 semi-private members today, up from her 30 personal training clients in the one-on-one days. On top of this, she was successfully able to convert every single personal training client she had into semi-private clients. 

With 102 clients today, Moorehead’s income has more than doubled from the pre-ProFit days a year-and-a-half ago.

And although her average client value has gone down, as personal training costs more than small group training, she’s able to make more money in 30 minutes with a small group of six than she ever was in the one-on-one model. Further, her other trainer is making a lot more money now, as well, and Moorehead is looking at bringing on a third coach.

Prior to ProFit, Moorehead’s personal training studio grossed $115,000 in annual revenue, and she wasn't turning a profit.

“As far as net profit, I was in the hole every month,” she admitted. 

Now, Moorehead’s gym is profitable and her revenue has jumped to $320,000.

In October, 2024, Moorehead also joined ProFit’s Iron Circle, a mastermind group made up of high-earning gym owners. Being part of the group has only catapulted her business to the next level.

“It shows me that I have no limits because I’m in such an amazing group with so many people across the country doing amazing things…The knowledge I’m gaining is a whole other level,” she said.

She added: “It just pushes you to be better, to do more and go beyond any possible limits that you thought you had.”

Recommending ProFit to other small gym owners is a no-brainer for Moorehead. 

“They just give you so much knowledge that you wouldn't get anywhere else. I have been in this space for almost 13 years and nobody educates you the way they do…If I would have known this when I started, I never would have done one-on-ones,” she said.

Not only has her business grown tremendously, but she also has personally. 

“It has helped me grow in all areas of my life. I have paid off all my debts. It has been the best investment I ever could have made for the business and for myself,” she said.

Tanya was, too. Then she joined the Business Accelerator, switched to semi-private, and more than doubled her revenue—going from $115K to $320K/year.

👉 Book a free strategy call to find out how ProFit can help you build a profitable, scalable gym without burning out.