They ran large group training, offered 24/7 access to their members, and were a strength and conditioning hub for Middle School, High School and college athletes, who they trained in their 8,000 square foot facility.

Their gym, GoPerformance and Fitness in Peachtree City, Georgia, consistently grossed $35,000 to $45,000 a month, and things were good.

But the Montgomery’s, who had been operating their gym since 2012, wanted to take their business to the next level.

They worked with the coach for two years and he was helpful, but he wasn’t from the gym industry, and Payden and Lane immediately recognized how much more valuable a business coach could be if they knew the fitness industry inside out.

This spoke to the Montgomery’s, who at the time were grossing more than $500,000 in annual revenue, but they had no idea how to bump it to one million.

So they attended the Growth Summit in September, 2024 and felt immediately sold on what they heard. 

The biggest concept that drew them in was the small group, semi-private training model.

The Montgomery’s returned home from the Summit and started ProFit’s Business Accelerator Coaching Program immediately. 

And because their income was already high enough, they also qualified to join ProFit’s Iron Circle, a mastermind group of business owners generating more than $30,000 a month in revenue. So they went all in and joined the Iron Circle, as well. 

For example, let’s say a client had a bad shoulder and shouldn’t be doing military press like everyone else in the group.

The coaches would suggest an alternative movement, and she’d say, “No, I’m good.”

Conversely, others would choose their own substitutes if they were having issues, but they didn’t always select appropriate movement substitutions, but it was a challenge to manage it all with one coach in a large group class. 

Now, with the semi-private model in place, which provides individualized programming for each client, Payden is confident her clients are getting exactly what they need to keep them injury-free and moving in the right direction with their fitness. 

In the large group mod, Payden realized that at $170 a month for big group classes, they would need 400 members to hit their revenue goal, and not only would that be challenging, they didn’t have capacity to accommodate 400 members.

The semi-private model, on the other hand, has increased their average client value to $399 a month, a place where hitting their target revenue with a manageable number of clients is now finally possible. 

From the Delta Tracker—a tool to help business owners track key business metrics—to the CLA, which provides automations to nurture leads, to putting systems in place to track metrics like cost per lead, to teaching them how to run consultations with prospects and performance reviews with their coaches, their entire business is more effective now, as they finally now truly understand how to run a business. 

As a result, Payden credits ProFit with helping them “know the health of our business.”

“Before, I needed 30 minutes to look something up and then I’d try to guess,” she said, laughing. “Now I track how many leads are coming in, I track how many consultations I did this week? How many came through Facebook? How much money did I spend on advertising and what did that return on investment give me?”

She added: “I didn’t know any of that. You just don’t know what you don’t know. And I would have never been able to make that switch without those resources, and just somebody in my corner.”

“Did it scare me [to completely change my business?]? Yes,” she admitted. But it helped having people support them and hold them accountable to take action.

Ultimately, the support gave them the confidence that they really were making changes that would pay off in the long run.

Further, the knowledge the Montgomery’s have been able to gain from like minded coaches and gym owners in the Iron Circle has been invaluable, Payden said.

“There’s no competition within the Iron Circle…If I have a question about my business, seven or eight people [will reply right away]. There’s a wealth of people and resources at your disposal. It has been super powerful for our business,” she added. 

If you’re done feeling stuck, burned out, or capped by the limits of 1:1 training—and you're ready to scale to consistent $30K months using a proven semi-private model—we should talk.

👉 Book a free strategy call and let’s map out what your next level could look like.